Photo: Thomas Erikson, bestselling author and communication expert, helping millions understand human behaviour through clarity, humour, and practical insight.
Making Human Behaviour Easy To Understand
Thomas Erikson shares insights on simplifying complex ideas, writing effectively, understanding human behaviour, and adapting communication styles to connect with diverse audiences across both personal and professional contexts.
T homas Erikson has redefined how we understand communication, bringing clarity, humour, and practical wisdom to a subject often clouded by complexity. As the internationally acclaimed author of Surrounded by Idiots, he has reached millions of readers worldwide, offering tools that simplify human behaviour and make everyday interactions more effective and meaningful.
With nearly three decades dedicated to studying and improving communication, Erikson has mastered the art of translating complex psychological concepts into accessible, engaging narratives. His approach is refreshingly direct—eschewing unnecessary jargon in favour of relatable examples and insights that resonate instantly with readers. The result is work that not only informs but genuinely transforms how people connect with one another.
Beyond his bestselling books, Erikson continues to expand his influence through public speaking, courses, and digital platforms, empowering individuals and organisations alike. This interview reveals his philosophy on writing, communication, and human behaviour, offering invaluable guidance for aspiring authors and anyone seeking to communicate with clarity and impact.
Thomas Erikson brilliantly simplifies human behaviour, delivering insightful, engaging, and practical guidance that transforms communication and resonates with readers worldwide.
What writing tips would you give to aspiring authors who want to communicate complex ideas in a simple and engaging way?
Most people write to sound smart. That is usually a mistake. Try not to sound like a university professor. People don’t enjoy that one bit. You should never try to pleas e the academia. Clarity is far more valuable than complexity. If you cannot explain an idea simply, you probably don’t understand it well enough yet. Can you describe your idea on a napkin during a quick lunch break? That would be very useful.
Use concrete examples. Use contrast. Remove everything that doesn’t serve the reader. And most importantly, write the way people actually think and not the way textbooks are written. If it feels natural to read, it is much more likely to be remembered. And don’t shy away from using humour. (Just make sure it’s funny.)
What advice would you offer to aspiring authors who are just starting their writing journey?
Finish it. That of course sounds pretty obvious, but it is where a lot of people fail. They start with explosive passion, then get completely lost in perfection or research or an even better idea and never complete anything. You cannot improve what you do not finish. So focus on momentum rather than brilliance. Write consistently. Accept that the first version for sure will not be perfect. And understand that writing is not a single act of inspiration. It is a process of refinement. One more thing: don’t try to squeeze in everything you know in one book. Keep it narrow and focused.
What is one universal principle about human behaviour that every writer or communicator should understand?
People interpret everything through themselves. Their preferences, their experiences, their expectations, their attitudes, biases and prejudices. What feels clear to you may feel overwhelmingly confusing or even annoying to others. If you understand that, you stop assuming that your perspective is neutral. And you become much more effective in how you communicate.
How can authors across different genres improve their ability to connect with diverse audiences?
Perhaps by realising that different audiences are not just interested in different topics. They also respond to different styles of communication. When I give keynotes in front of 500 engineers, my presentation sounds quite different from when I give the exact same talk – to a hall full of marketing people. Some want pace and energy; others want structure and detail. Some want emotional connection; others want logic and clarity. If you can vary how you present your ideas verbally and in writing – not just what you present – you expand your reach significantly. It is not about changing your message. It is about adjusting how you deliver it. That’s the smart move.
